BTL in Marketing
The marketing introduces your goods and services to potential suitors. Television, radio, and print media can reach mass audiences, but direct marketing — also known as BTL, marketing — takes you right to the customers. BTL stands for (below the line) campaigning or marketing in which exposure is done in a target-specific manner targeting a particular group of potential customers through activities like traditional (door to door marketing), product sampling, roadshows, banners, flexes, and direct mailing, etc. BTL activities help marketers to spread awareness about the brand. It helps people to connect with the brand and explain the benefits of a brand. BTL activations help in attracting more customers while increasing the leads of a brand. Innovative and creative BTL activities are the most preferred marketing strategy used by marketers in the current scenario, as it creates a niche for a brand. It helps the brand to mark its presence in the market.
Few different ways of BTL activities that can help your business tremendously
Brand Activation – Brand Activation is the way towards engaging a concentrated set of the target audience in their habitat. The principle point of brand activation is to instill a positive attitude and to generate a good response from the target group. Brand activation activities entail experiential marketing, mall openings, corporate beginning, showroom openings, and such other activities.
Challenges and Sweepstakes – Challenges and sweepstakes pull a ton of groups. These challenges will mostly attract people that either deal with your product category.
Direct Marketing – This is the smartest and the best type of showcasing up until this point. Direct marketing attracts customers and accumulates vital info about them without utilizing well known showcasing mediums. It is a cost-effective method that gives your brand an ideal introduction.
Door to Door Marketing – The traditional marketing is still a popular form of below the line marketing activities. It has worked successfully for some brands before and yielded fabulous outcomes. It is still practiced by many brands especially dealing with in-home appliances.
These activities can help increase brand awareness in marketing. BTL showcasing is particularly helpful to expand brand believability among buyers and accordingly advance brand loyalty. BTL marketing can be advantageous in many ways; listed below are just a few examples