Month: June 2020

BTL in Marketing The marketing introduces your goods and services to potential suitors. Television, radio, and print media can reach mass audiences, but direct marketing — also known as BTL, marketing — takes you right to the customers. BTL stands for (below the line) campaigning or marketing in which exposure is done in a target-specific […]

Direct interaction  between Clients & Brands BTL activities allow for direct communication between brands and clients. Direct communication helps customers to better understand the product, and to connect both at a personal level. It helps brands understand the patterns and behavior of buying customers. Marketing for BTL includes brand activation, mall activation, email marketing, telemarketing, […]